FUBU stands for "For Us, By Us" and it is a clothing brand that was created in 1992 by Daymond John and his partners. The company's mission was to create fashion that spoke to the style and culture of the black community. The brand gained popularity in the hip-hop community during the 1990s and early 2000s, and was known for its bold designs and streetwear aesthetic. Today, FUBU is still a well-known and respected brand in the fashion industry, and continues to create clothing that celebrates black culture.
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